Music with Impulsive and Contemplative Buyer

More psychology is going on. I stumbled upon a study related to purchasing impulse while on the job. Though the study was kinda old, published in Nov. 2005, it didn't dampen the significant result of the psychological work, which pointed to people being affected when shopping with the background music on. The study was hosted in a brick-and-mortar store, however, the upshot has meaningful indication for online businesses alike. Background music, according to the 2005 study, enhanced buying impulse of impulsive buyers, but was effectless to contemplative shoppers.

As a webmaster, I will never stop peeking into behaviors of online customers in different age grounps. It's high time to test the music idea. Whether a snatch of slow-tempo pop music will really do the trick, the a/b test system will soon tell!