What Cannot be Copied

One of my former colleagues brought up a discussion topic, a topic that has been discussing for ages by countless marketers -- what idea is impossible/hard to copy?

My own take on this topic is simple -- people. People says "great minds think alike", but in reality, no mind thinks alike. We are unique indeed. You can physically clone a person, but never mentally or psychologically.

For example, can you copy Stephen Chow or Dayo Wong? It seems outright impossible, at least the history has failed to present us a proof of any successful clone.

So if your idea centers on people, you are, technically speaking, half anti-copy.

Agree or not? Please share your thoughts on the comment box.

Music with Impulsive and Contemplative Buyer

More psychology is going on. I stumbled upon a study related to purchasing impulse while on the job. Though the study was kinda old, published in Nov. 2005, it didn't dampen the significant result of the psychological work, which pointed to people being affected when shopping with the background music on. The study was hosted in a brick-and-mortar store, however, the upshot has meaningful indication for online businesses alike. Background music, according to the 2005 study, enhanced buying impulse of impulsive buyers, but was effectless to contemplative shoppers.

As a webmaster, I will never stop peeking into behaviors of online customers in different age grounps. It's high time to test the music idea. Whether a snatch of slow-tempo pop music will really do the trick, the a/b test system will soon tell!

Real-Life Testimonials

Now customers are way sharper and cannier than years ago. You can no longer fool them by some fake or informal testimonial like before, as they have outgrown all of those tricks.

So it's now time to come to realize that textual testimonial couldn't make it anymore. However, this Pennsylvania-based lawn care company has displayed a juicy real-life testimonial panel in an impressive way. Now close your eyes, and take a few minutes to think of real-life testimonials in your business, and leverage them cordially to fascinate your potential prospects.